Anita Klasanova | My Food Story
170
page-template-default,page,page-id-170,qode-listing-1.0.1,qode-social-login-1.0,qode-quick-links-1.0,qode-restaurant-1.0,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1300,hide_top_bar_on_mobile_header,qode-content-sidebar-responsive,qode-theme-ver-12.0.1,qode-theme-bridge,bridge,wpb-js-composer js-comp-ver-5.4.2,vc_responsive

My Food Story

I became vegetarian and enthusiastic about nutrition and healthy lifestyle more than ten years ago. In 2006 my husband Kalin Klasanov and I opened the first organic store in Sofia where I created my cookies and energy bars, known today as Roobar. I started in the corner of the shop, I took my favorite desserts and made a tastier and simplified version by using just a few real food ingredients; desserts initially invented for my kids.

People instantly loved them, and I wanted to share them all with the world. Having a high visual and marketing view as a graphic designer, I discovered my real passion: a creator of food. Food designed to make a difference on the shelves and in people’s lives. I discovered my niche I could improve.

Organic food wasn’t that common in Bulgaria at that point, so our store was our small food revolution. We had to build a community from scratch and educate people about real, simple food. But we wanted to expand and reach more people, to make a change in the food industry and we established the company Roo Brands in 2012 www.roobar.com.

I grew up in an entrepreneurial environment, working in the family owned restaurant from 12 years old and during my teenage years. During my university study as a graphic designer, I already started working as a freelancer with several agencies and magazines. I quit mystudy before graduation because I was already working in the field.

Gaining experience from real life motivated me to continue. Being a store owner was never my dream job, but I saw potential and developed the first e-commerce online shop for organic goods in Bulgaria in 2009. I specialized as Food Technologist in Confectionery and Bread making in 2012.

TAKE A MOMENT AND EXPLORE MY EASY RECIPES FOR SUCCESS, BALANCE AND CHOCOLATE CAKES IN MY BELOVED BLOG SECTION: RECIPES AND DAILY INSPIRATIONS. I HOPE YOU WILL FIND IT VALUABLE.

WITH LOVE, ANITA